The competition inherent within capitalism cannot help but create wasteful duplication. Your average grocery store may stock fifty breakfast cereals and dozens of shampoos, each one slightly different from the next. But each brand represents a different production facility, different packaging, and a different distribution network.
How often have we heard people complain about television: hundreds of channels and nothing to watch. Each program represents a huge amount of money and resources to produce, and yet most have little value. They are produced to sell advertising: to sell other products.
It is through these consumer choices that capitalism equates itself with freedom. Genuine self-expression, personal development and self-awareness are not encouraged. Individuality boils down to your consumer choices, the shoes you wear, the shows you watch, or the color of your i-pod. This “individualism” is more valued than community or co-operation. Genuine freedom begins where this profit addicted system ends.